When you’re trying to make the most of your money and plan for the future, financial advisors are really helpful. But there are some things humans simply can’t do as well as algorithms. And investing is an area where automation and digital tools can help improve your outcomes and make advanced strategies more accessible.

Here at Betterment, we’re all about using technology—with human experts at the helm—to manage your money smarter and help you meet your financial goals. There’s a word for the investment firms who first used technology in new and exciting ways in the service of everyday investors: robo-advisors. By letting their human experts and technology do what each does best.

Robo-advisors do the heavy lifting behind the scenes, managing all the data analysis and adapting investment expertise to fit your circumstances. All you need to do is fill in the gaps with details about your financial goals. If you have the time to research, implement and routinely manage your own investment strategy, you still can, but you don’t have to. That’s the beauty of working with a robo-advisor.

Automation is what we’re known for. But our team of financial experts is our secret sauce. They research, prototype, and implement all the advice and activity that you see in your account. Our algorithms and tools are built on the expertise of traders, quantitative researchers, tax experts, CFP® professionals, behavioral scientists, and more.