MAXIMIZE DATA VALUE • MINIMIZE SIGNAL LOSSWe’re delivering real-time, privacy-first performance for open Internet digital advertising.

UNCOMPROMISING PRIVACY AND DATA PROTECTION

Real-time encryption and industry-leading data protection keeps your data private and secure.

Symitri siloes, segregates and secures your private audience data behind the firewall. We enable individual-level activation with cohort-level privacy, safeguarding every publisher’s audience data advantage.
REAL-TIME ACTIVATION

Deterministic reach at the speed and scale of the open Internet.

Symitri activates in real-time across your programmatic adtech partners to make audience-driven media buying smarter and more efficient. By integrating with leading programmatic marketplaces, we help you drive better results across the premium open Internet—all focused on delivering measurable ROI.
REAL-TIME AUDIENCE INTELLIGENCE

Instant insights and real-time optimization that drive superior campaign performance.

Symitri analyzes your data in real time, turning raw insights into instant optimizations that drive superior campaign performance. Our Audience Intelligence platform refines audience targeting, optimizes ad frequency and personalizes customer journeys—making every interaction more meaningful, measurable and performant.

Symitri is built for impact

Symitri is a performance marketing technology company that balances the commercial needs of digital marketers and publishers with every individual’s fundamental right to privacy.

Consumer data is the foundation of media performance. Signal loss and regulation impact precision, inventory choice and advertising effectiveness. Symitri restores the power of data you own. Your data, your rules—powered for performance.

Prism by Symitri.

At Symitri, we believe advertising performance and consumer privacy must coexist. Advertisers and publishers can thrive without sacrificing trust. Prism drives superior marketing outcomes across the open Internet without any party needing to give up the value of the data they own.

TRUSTX by Symitri.

TRUSTX, founded in 2016 by leading publishers, is a B-Corp marketplace committed to ethical programmatic advertising. Now a subsidiary of Symitri, TRUSTX delivers 100% premium, brand-safe programmatic inventory with the full transparency and accountability media buyers and sellers deserve.

Solutions tailored for every partner in the ecosystem.

Brands & Agencies

Streamline your media buying and achieve smarter targeting with solutions built to enhance your campaign performance and ROI.

Publishers

Maximize your ad revenue and improve audience engagement with tools designed to simplify data management and drive results.

Ad Tech Partners

Empower your platform with tools that enhance targeting and simplify data exchange to deliver better outcomes and help your clients achieve success.

Stay In Sync With Symitri

⸺ Real-time privacy firewall

A double-blind approach to security that enforces control of the data you own.

⸺ Real-time performance optimization

AI-enabled real-time optimization for sub-minute campaign adjustments.

⸺ Data cleanroom compliance

Compliance and data protection without compromising performance.

⸺ Better results for brands

Frictionless audience-addressability and real-time measurement across browsers, devices and operating systems.

⸺ Better privacy for your audience

First-party data owners remain in full control of their trusted data relationships with nearly zero downstream data processor risk.

⸺ Better revenue for publishers

Protects the value of audience data, reversing more than a decade of publisher inventory commoditization.