Past performance is the greatest indicator of future performance
Look for a CEO who has previously led successful turnarounds. Within those turnarounds, closely evaluate the financial outcome of the business (s)he led to make sure the turnaround was due to more than just timing and broader market conditions.
Team builder
Given this person will often change the make-up of the executive team, (s)he will also have to make new executive hires and re-energize the existing team. Find out if this CEO has hired successfully in the past and look to see if his or her team has followed them from one company to the next. A turnaround CEO must be able to quickly get buy-in on the turnaround strategy from the executive team and the board.
While the CEO’s leadership abilities are obviously key, a successful turnaround can’t happen without strong leadership at all levels of an organization. Considering time is truly of the essence, leaders need to mobilize their organizations quickly. Empowering your team and being decisive is critical.
This brings us back to the concept of board focus and engagement in order to make a successful selection, i.e. deciding what matters most. For example, a board may be strongly aligned to the current strategy of the business and resolved that performance issues are driven by operational leadership weakness. Or it may be viewed that the business has reasonable financial leeway but that real future success will be in new growth strategies, including M&A. So the board’s collective view of the business opportunity and the accessible resources is obviously central, and may define different CEO skill focus.
As with most things leadership, what gets recognized and well communicated becomes a tool – and what isn’t recognized and communicated becomes the real threat.
A realist with open and transparent communication style
This person must have the ability to confront the uncomfortable. Once (s)he has distilled down the business challenges, (s)he needs to be able to communicate those problems to the team and create a realistic transformation story that everyone can understand.
During a CEO search for a troubled company, our private equity client was taken aback by the candidate’s directness voicing her concerns about the company’s strategic direction as well as its operational footprint. Ultimately, though, they realized this sort of candor was exactly what they were lacking.
Also, ask the candidate what mistakes (s)he has made in the past and in retrospect how they would do things differently. If the candidate is not self-aware enough to take ownership of past mistakes, (s)he will not have the transparency needed for a turnaround. Having the ability to acknowledge missteps and know how to correct them is key.
A highly strategic problem solver
Strong turnaround CEOs have the ability to quickly digest information and data and distill the underlying issues in the business. Once you’re far enough along in the interview process, let candidates review the financials and the board documents. Observe what questions they ask.
Look closely at their previous leadership roles and understand how they identified and prioritized problems and came up with a new strategic plan for the business. You don’t want a candidate who is only capable of solving operational issues, which is only one aspect of the turnaround. You also need someone with a demonstrated ability to create a new strategy for growth with a very specific timetable around tactics and execution.
On a recent CEO search for a distressed private equity-backed company, for example, our finalist stood out because he had previous successful turnaround experience. More importantly, though, he had demonstrated success shifting market focus from a troubled sector – in this case energy – into new higher growth markets.
Understands the importance of cash and cash management
Cash management is not just the responsibility of the CFO. Strong turnaround CEOs who have been through challenging times understand the importance of cash management and banking relationships. They should be focused on the numbers every day.
Operationally minded
This is turnaround 101, but these CEO candidates must be operationally minded. They will have to first find the low hanging fruit in immediate operational and financial improvement opportunities. And while they have to see the big picture, they must also be data-driven, with a focus on the details.
Strong sense of urgency
You want to look for a CEO who is decisive and moves quickly. Time is absolutely of the essence in turnaround situations so the ability to drive decisions at a rapid clip is critical.
A track record of making tough choices
This person will likely need to quickly make dramatic changes to the leadership team in order to ensure the turnaround plan can be successful. Moving away from legacy business models and/or processes may also be necessary.